The Best Dating Sites of 2021

Do Dating Apps Encourage a “Hookup Culture”?

By Erika Ettin


Have you heard the expression "hookup culture" recently? Per definition, a "hookup culture" is a culture in which casual dates are accepted, focusing on immediate pleasure rather than long-term commitment. This is not a new phenomenon by any means. The

American Psychological Association (APA) says that hookups became more frequent in the 1920s, believe it or not, when more people were driving cars and going to movie theaters (aka getting out of their parents’ houses). Then, in the 1960s, with feminism on the rise and more people sexually liberated, it became even more acceptable. The APA says, that today's hookup culture represents a marked shift in openness and acceptance of uncommitted sex.

Has The "Dating Apocalypse" Arrived?

This past August, a Vanity Fair article came out, claiming that Tinder™ (owned by the same company as and OurTime) and apps like it are starting what they call a "Dating Apocalypse." The article contends that in today’s society, many people, especially millennials, are moving toward this hookup culture, where everything is determined by instant gratification. The article goes on to say that the people they profiled—twenty-somethings in New York City—are even going as far as using the app as a game to see just how many people they can sleep with in any given period of time. It goes on to say that the art of dating is solely becoming extinct, much like the cassette tape and phones with cords.

What You Get Depends On What You’re Looking For

As an online dating coach, I am asked by people all the time, "Are dating apps just for hooking up?" My answer is always the same: Yes … if you both hook up. Any site can be used for anything you’re looking for. Do more people "hook up" on JSwipe, JDate’s Tinder™-eqsue app that it acquired for $7 million last year, than on Elite Singles? Probably. Do some people troll the "serious" dating sites looking for a one-night stand? Sure. And do some people find meaningful, lasting relationships from an app like the one discussed in the Vanity Fair article? You bet.

dating apps and hookups

As for the point the article made about the world becoming a place of casual relationships, I’ll just say that you get what you allow. If you’re looking for a serious relationship, but you allow someone into your life in a physical-only capacity, then that’s what you get. If you instead hold out for someone who is also looking for the commitment you are, then you’ll get that instead.

Why You Should Still Use Dating Apps

They're efficient. When you match with someone, you could meet that person within hours, or even minutes, depending on how close you are. Chemistry is the wild card that is either there or not, so meeting face-to-face in a timely fashion is one of the keys to online dating. Also, because of a very granular GPS system, the apps allow you to find people in your vicinity whose paths you might not have crossed. Some dating services target a radius within your ZIP code, which also locates people you might not meet otherwise but within a much larger area. Lastly, they’re easy to set up and free. With a few clicks and a Facebook account, you can make a profile.

As for whether you should use Tinder™ or any other app to find a date, that’s up to you. I contend that people should use any resources available to them. Don’t NOT use something because of its reputation.

If you’re looking for something more serious, though, I’d still recommend signing up for a paid online dating site.

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